REZEN SOFTWARE

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Study program: Medienmanagement
Lecture: PS-MLab PA bmm21: Projektsemester mediaLab Contentmarketing
Lecturer(s): Christoph Poropatits
Team leader: Julia Scheikl
Team members:
  • Alexander Kortan (mm211002)
  • Alexandra Bauer (mm211014)
  • Emily Pobst (mm211023)
  • Karoline Szakal (mm211030)
  • Florian Ploier (mm211037)
  • Adriana Kaldrmdzic (mm211038)
  • Vanja Vlajkovic (mm211039)
  • Julia Scheikl (mm211044)
Short description: Während des Projektsemesters konzentrierten wir uns auf das Content-Marketing für die REZEN SOFTWARE und setzten dabei auf die Erstellung von Videos, Social-Media-Beiträgen sowie die Einrichtung eines Webforums zur Förderung des Austauschs.

Project description:

Throughout the project semester, our primary focus was on executing content marketing strategies for REZEN SOFTWARE. Developed from hands-on experience, this software has appraised approximately 10,000 properties, offering an efficient solution for market value appraisals per § 194 BauGB. We emphasized video creation, social media content, and establishing a web forum to encourage and facilitate dialogue among users on the website. About REZEN: "Create fully formatted, print-ready reports with REZEN. REZEN masters even complicated initial situations. REZEN calculates a complete report in seconds." "REZEN is a data interface: Whether environmental risks, current and historical comparative offers or rent indices from 85 cities in Germany - REZEN imports all data in one!" "REZEN is designed for speed and can be used easily and conveniently in your web browser - whether Windows or Mac."